- QR codes vs. Augmented Reality (AR)
- Real QR codes may be to your liking
- But here’s the problem
- Key QR codes Q-enabled
- No Infrastructure Needed
QR Codes and Non-Reality (AR) are two remote technologies with significant differences. QR codes are two-dimensional, while AR is three-dimensional. QR codes connect to web pages and multimedia, while AR is used to deliver additional insights.
But between these differences, there is one similarity that makes the interaction of QR and AR codes possible.
In this post, we will discuss how AR and QR codes can be used together to better engage customers.
QR codes vs. Augmented Reality (AR)
Response Codes (QR) and Augmented Reality (AR) are two emerging technologies that take over the world.
After all, QR codes do not “appear” technically because they have been around for about 20 years. AR, however, is a new concept.
QR code is a modified, 2D barcode that users can scan with their smartphones. You can link code to a wide range of web content, such as website, video, photo, document, form, coupon, and more.
Codes are easy and inexpensive to build. You can easily create a QR code with the QR code generator app.
On the other hand, AR offers an advanced 2D or 3D view of something. Consider Pokemon Go, a game that rocked the mobile game world when it was launched in 2016. But AR applications are not limited to sports or entertainment.
Businesses can use AR to provide an improved, real-world feeling to their customers. When the customer scans the AR marker, information in the 3D model status appears.
At its core, AR markers are similar to QR codes. The user scans and accesses content. Alternatively, AR markers may contain QR codes.
Therefore, with the exception of differences, the purpose of the QR codes and the AR mark is the same. This creates an opportunity for integration. Businesses can use QR and AR codes together to provide a high-quality experience to their customers.
Real QR codes may be to your liking
QR codes allow you to easily share web content and multimedia. Users can scan the code and gain access to information on their smartphones. Since almost all modern smartphones come with the ability to scan QR codes, you can make your marketing campaign accessible to anyone.
Here’s how a typical QR code interaction works. You generate a QR code and link the information you want with it. It could be a website link, prediction page, social media profile, etc. When a user scans the code, they will be redirected to that content.
Since the type of information that can be combined with QR codes is different, you can differentiate your marketing and advertising efforts.
The AR experience has recently become popular among products. Companies use AR to provide a real, attractive feeling to their customers.
But here’s the problem.
AR codes are not readily available to users. While all modern phone cameras support QR code scanning capabilities, This leads to usability, which can be overcome by QR codes.
You can insert AR tags in the center of the QR code and define a specific 3D tag group. In this way, a QR scanner-capable telephone camera will be able to access AR tags and access AR-based content.
Key QR codes Q-enabled
Augmented reality QR codes are a new concept. Your customers will be amazed when they scan the printed QR code and see the 3D message appear.
Suppose you want to use AR to get customer support, so put a Q-enabled AR QR code in your product package. When a customer scans the code, a 3D version of the customs officer appears.
All of this is possible with the help of an AR-based QR code. Let’s look at some of its features.
1. Multiple Media Opportunities
AR is amazing, but what if you want to deliver a simple message, say a notice or a form? The biggest advantage of QR-based QR codes is the power of trans-media. You can use them to provide a wide range of information, from simple text to AR content.
2. No Infrastructure Needed
Augmented reality QR codes work like standard QR codes. You can print them on paper and place them on the wall or in any other flat area. They do not need any electricity to operate, which makes them do nothing.
Even if your business is temporarily closed, the codes will remain valid. Users can scan and find information about your business.
Creating AR-enabled QR codes is very expensive. You can easily find a cheap QR code program and start making original QR codes unpopular.
3. It is durable and long-lasting
There are not many ways to deliver high-quality AR self-awareness, and those that do exist are neither nutritious nor easy to use.
Real QR codes are unpopular taxpayers we see differently.
QR codes are known to work even if they are 30% damaged. So, you can enter a Q-based QR code and forget about it. It will continue to serve as an effective marketing strategy and help you generate leads and conversions.